Haier Zhijia ‘s first financial report after the name change: Revenue breaks through 200 billion yuan and is expected to issue 150 billion bonds

Haier Zhijia ‘s first financial report after the name change: Revenue breaks through 200 billion yuan and is expected to issue 150 billion bonds
In 2019, Haier’s development has entered a new stage, and the stock abbreviation has been changed from “Qingdao Haier” to “Haier Zhijia”.In addition, Haier Group celebrates its 35th anniversary.Zhang Ruimin, Chairman of the Board of Directors and CEO of Haier Group, announced that Haier Group has entered the sixth strategic development stage: ecological brand strategy.In 2019, Haier Zhijia’s performance was good. On April 30, Haier Zhijia released its financial report showing that its revenue for 2019 exceeded 200 billion yuan for the first time.However, affected by the epidemic, Haier Zhijia’s performance in the first quarter of 2020 increased significantly, and its net profit fluctuated by more than half.In this way, Haier Zhijia plans to issue US $ 15 billion in debt and delay the consolidation of the color TV business.Air conditioning business 8.32% In 2019, the real estate market fell, and the growth of the large white power industry was weak.According to data from Zhongyi Kang, the retail sales of China’s home appliances (excluding 3C) market in 2019 was US $ 898.2 billion, a continuous decline of 3%, a new low since 2012; of which, refrigerators, washing machines, household air conditioners, water heaters, kitchen appliances, etc.Industry retail sales have increased by 1 each year.0%, -0.6%, -3.6%, -3.5%, -3%.Haier Zhijia’s performance is stable.In June 2019, the company’s securities abbreviation was changed from “Qingdao Haier” to “Haier Zhijia”.In addition, the company is initially discussing plans to privatize Haier Electric, but the company has not yet proposed any privatization arrangements to Haier Electric.The revenue was initially achieved in 2007.6.2 billion, an annual increase of 9.1%, net profit attributable to mother 82.0.60 million yuan, an increase of 9 in ten years.7%.Specifically, the high inventory of the air-conditioning industry and the sinking of e-commerce channels have led to continued price escalation and increased competition.Haier Zhijia’s air-conditioning business was also affected, becoming the business with the most obvious performance growth.Revenue of air-conditioning products in 2019 was 291.28ppm, an average of 8 years.32%, gross margin 31.22%, reduced by 0 every year.50 averages.The ice washing business remained stable.Refrigerator revenue in 2019 is 584.3.8 billion, an annual increase of 7.54%, gross margin 32.27%, an increase of 1 every year.91 in one; washing machine revenue 447.1.4 billion, an increase of 23 per year.29%, gross margin 32.72%, decreasing by 1 every year.19 digits; kitchen appliances revenue 295.0.90 million yuan, an increase of 18 per year.27%, gross margin 31.13%, increasing by 0 every year.16 averages.The financial report shows that in 2019, the activation of smart home appliances of the company increased by 63%, the monthly activity of the Zhijia APP increased by 350%, and the monthly activity of the scenario increased by 142%; the complete set sales accounted for 27%.48%, an annual increase of 5.43 singles; IoT ecological income is 4.8 billion, an increase of 68% throughout the year.In 2019, online package sales accounted for 25%, and the net income of the Casa Di brand reached US $ 7.4 billion, an annual increase of 29%.The online retail sales of Haier brands are 35 billion, an increase of 25%; the retail share is 16.4%, increase by 1.Two groups, all categories of home appliances have been upgraded.Haier Zhijia’s overseas revenue in the past ten years reached US $ 94.1 billion, a year-on-year increase of 22%. Overseas revenue accounted for 47% of the company’s overall revenue, an increase of 5 shares.Among them, the sales revenue of the North American market was 577.9 billion, an annual increase of 9.7%; European market revenue was 15.2 billion US dollars, an annual increase of 267%; South Asian market revenue was 6.3 billion US dollars, a continuous increase of 6%; ANZ market revenue was 5.4 billion US dollars, an increase of 5.8%; Southeast Asian market revenue is 3.7 billion US dollars, an annual increase of 16%.The Japanese market revenue is 32 ppm, which is growing by 10% every year.In the first quarter, net profit fell by more than half, and the planned debt issuance of US $ 15 billion spread to the home appliance industry. Aowei cloud network pushed the total data to show that the overall white retail sales fell by about 45% in the first quarter.Among them, the scale of the air-conditioning industry is 149.2 trillion, down 58 a year.1%; the retail volume of the washing machine market is 6 million units, replacing 27 every year.8%, with a retail sales of 10.5 billion, which will decline by 35 in the future.9%.The retail volume of the refrigerator market was 4.69 million units, and the retail volume was 13 billion, which dropped by 22 times on several occasions.5% and 28.0%.Although the financial report shows that in the first quarter of the domestic offline market, Haier refrigerators, washing machines, air conditioners, water heaters, kitchen appliances retail separately increased.6. 4.4, 3.3. 6, 1.3 units.In the online market, retail sales of Haier refrigerators, washing machines, air conditioners, water heaters, and kitchen appliances were separately increased by 5.9, 5.6. 4.1, 2.1. 0.4 averages.Affected by the epidemic, as a leading white refrigerator company, Haier Zhijia’s performance also declined accordingly. On April 30, Haier Zhijia released its 2020 first quarterly report showing revenue of 431.$ 4.1 billion, a 10-year average of 11.09%, the net profit attributable to shareholders of listed companies.70 trillion US dollars, an average of 50 years.16%.In 2011, Haier Group “considered the injection of other home appliance-related assets and businesses outside the white goods business—size color TVs, home appliances, etc. into Qingdao Haier within five years”.The Air Force and Haier Group promised to inject Haier Optoelectronics-related assets into the company by June 2020.Facing the impact of the current pressure and epidemic in the color TV industry, Haier Zhijia announced on April 30 that through the Internet’s further impact on the color TV industry, Haier Optoelectronics’ financial performance has not yet reached the company’s expectations. The company intends to agree that Haier Group will continue to delayThe company injects related assets of Haier Optoelectronics, and the time is adjusted to before June 2025.In order to broaden the company’s financing channels and meet the company’s strategic development funding needs, Haier Zhijia has also begun to issue bonds.On April 30, Haier Zhijia will issue debt financing instruments with a total registration limit of no more than 15 billion (inclusive), of which the scale of registered ultra-short-term financing bills will not exceed 10 billion (inclusive), and the size of medium-term notes will not exceed 5 billion.(Inclusive).In the Air Force, affected by the epidemic, home appliance companies have issued debts to save themselves.In the first quarter of this year, Midea Group issued a debt financing instrument with an application for registration and issuance of not more than 20 billion (inclusive). Subsequently, Gree Electric announced that it is planning to issue debt financing instruments for registration. The total amount of registration will not exceed 18 billion (inclusive).Sauna, Ye Wang Chen Weicheng Editor Zhao Ze proofreading Wei Zhuo